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Does Recruiting 2 People Work in MLM

Does Recruiting 2 People Work in MLM

If a leader tells you to find two people a year, a month or a day. Think about it. Such idea is based on the concept of exponential growth and the limitations of a finite population.

1. Exponential Growth in Network Marketing

In many network marketing models, participants are encouraged to recruit a certain number of new members regularly. If each person recruits 2 new people per year, the number of people in the network grows exponentially:

  • Year 1: 1 person (you)
  • Year 2: 2 new recruits (total: 3)
  • Year 3: 4 new recruits (total: 7)
  • Year 4: 8 new recruits (total: 15)
  • …
  • Year 17: 131,072 new recruits (total: 262,143)

By year 17, the total number of people in the network would be over 260,000.

2. Hitting the Limits of the World’s Population

If you continue this pattern, the numbers explode very quickly. By year 30, the total number would be over 1 billion, and by year 33, the total would exceed the world population (currently around 8 billion). This means that after a certain point, there simply wouldn’t be enough people left on Earth who haven’t already joined.

3. Why This Doesn’t Work in Reality

  • Market Saturation – You eventually run out of new people to recruit.
  • Dropout Rate – Many people quit, reducing the actual growth.
  • Recruitment Resistance – As more people become aware of the scheme, it becomes harder to find willing recruits.
  • Regulations & Reputation – Many countries have strict rules against pyramid-like structures.

Conclusion

Network marketing that relies solely on recruitment is not sustainable in the long run. That’s why successful companies focus on selling actual products and results rather than just recruitment. If a business model depends purely on recruiting, it’s closer to a pyramid scheme, which is illegal in many places.